Instant coffee is popular in the U.K. where it accounts for as much as 77% of coffee bought for home consumption. After all, the electric kettle, a standard appliance in the British home, is equally adept at boiling water for a "cuppa," whether it be tea or coffee. This may be surprising to readers in a country of coffee purists which consumes just 7% instant coffee at home (http://www.bbc.com/news/blogs-magazine-monitor-26869244).
In a likely attempt to make its instant coffee more hip, NESCAFE perked up its American packaging by offering 200 limited edition, 3D printed alarm caps "with seven different alarm tones synchronized with light to create a natural awakening experience for coffee lovers." The novelty was created by Publicis Mexico Innovation Lab and NOTlabs.
“Although NESCAFÉ was the first instant coffee and market leader with several innovations, it had never done anything revolutionary with its packaging. Since NESCAFÉ wanted something unprecedented to mark the occasion, a reusable cap combining industrial design, packaging design and unique user experience came to be.”
Adding a new twist to the ordinary cap involved additive manufacturing of the exteriors on an SLS printer and the interiors on a Makerbot. To top it off, the "cap’s interface combines an organic light-emitting diode (OLED) screen, a four-way joystick and runs on an Arduino-compatible platform."
Now that's an eye opener...